I WORK WITH AMBITIOUS COMPANIES. VISIONARY COMPANIES. COMPANIES THAT STAND FOR SOMETHING AND WANT TO TRANSCEND THEIR CATEGORY AND BE A POSITIVE FORCE IN PEOPLE’S LIVES
The brand revolution is underway. Customers no longer want to buy your products – they simply aren’t that compelling. What they want to buy is your story. Have you got one?
The good old-fashioned ‘marketing campaign’ is being replaced by something all together more substantial, engaging and purposeful – the ‘marketing commitment’.
If you want to engage your customers, stop selling to them. Social media is at its most powerful when it gives all your employees a voice to show the genuine and authentic side of your company.
I’m a member of the IDM Digital Council working with the executive committee to drive growth
I’m a mentor at the SCA. I hangout out with the next generation of creative minds giving inspiration , direction and feedback where I can
I’m a mentor at the 02 Telefonica digital accelerator Wayra. I’m actively involved with 4 dynamic start-ups who are trying to put a dent in the universe
I’m a Chief Rooster at the agency Rooster Punk. We help build purposeful brands from the inside out, using our LIFE to BRANDS methodology.
