The brand revolution is underway. Customers no longer want to buy your products – they simply aren’t that compelling. What they want to buy is your story. Have you got one?
We’ve seen companies compete on everything from product features, technology, pricing and customer service, but what’s next?
Why is it that some bright and intelligent people just don’t get the power of brand and marketing on business performance?
The good old-fashioned ‘marketing campaign’ is being replaced by something all together more substantial, engaging and purposeful – the ‘marketing commitment’.
Companies who put Purpose at the heart of their business are more profitable than their rivals.
If you want to engage your customers, stop selling to them. Social media is at its most powerful when it gives all your employees a voice to show the genuine and authentic side of your company.
Why your B2B blog should be the core of your outbound social media strategy…
Business is evolving. No longer do companies have to screw their employees, customers, partners and the environment to make a profit..
The bearded wonders at Google have gone about making Google + a real social media powerhouse…
A simple business philosophy that balances profit with purpose…
Being easy to do business with is the biggest single factor driving customer loyalty…
How to make a marketing impact in six seconds…
I’ll have Eighteen Ps please Bob – your checklist for the crazy age of marketing…
What does your brand body language say about you?
The TRUTH Gap – how big is yours?
Crisis? What crisis? Word is out that marketing is losing the battle to be seen as anything more than a tactical tool…
Soul Brands – starting the research for my new book which talks about connecting People + Profits + Planet
9/10 B2B Brands are not ready for social media…
39 ways to create a truly Remarkable brand in the Crazy Age.
Not your usual business book (Sample Pages) from “In Remarkable we trust”.
My social hangover…
Is Capitalism screwed?
No more same old, same old.
10 ways to create a truly remarkable company
Have you dabbled in BDSM recently?
Has marketing lost its Mojo?
Does my bum look big in this?
Y don’t U – managing the Gen Y workforce
Why is British business medal shy?
Social media IS NOT direct mail without paper
When is a challenger brand not a challenger brand?
Social media is the catalyst to remarkable brands
Don’t love your products love your customers
No experts left. None.
Make your brand a part of peoples lives
Thinking is to humans as swimming is to cats
Creative brilliance is worth fighting for
Building your social army