We’ve heard it all before…Generation Y are different than Generation X.

They think differently.

They feel differently.

They act differently.

Fast Company magazine did an awesome feature back in Jan 2012 called Gen Flux which pretty much summed up the chaotic and mixed up world of how employees and employers engage with each other.

But the truth is pretty simple.

Most workforces are a complex web of Gen Y, Gen X and now Gen Z.

Just like most companies have a complex and wide ranging customer base, they need to apply that same mind set when it comes to internal communications and engagement.

Think a CRM strategy for employees i.e. employee relationship management

A 50 year old manager has a different set of values than a 34 year old manager and both are different again to a 22 year old executive just starting their career.

A one size fits all approach to internal communications is not a realistic solution in this crazy age we are living in.

CEO’s, HR executives and leadership teams have a responsibility to attract and retain all types of talent. They need to motivate and reward them in different ways.

But the glue that binds them all together needs to be ‘the brand’.

Whilst a 50 year old will have a different ‘values compass’ to a 22 year old, they need to be united by the same sense of purpose, attitude and passion for what they do.

This is the challenge facing many companies – to create an internal culture that recognises people’s differences but unites them as a brand.

Just like there is no such thing an ‘Instant Olympian’, there is also no quick fix to creating a highly motivated, engaged and high performing workforce.

It requires strategy, planning, dedication, focus, commitment and passion.

The best brands are the ones that recognise the power of their internal army and work tirelessly to create a positive culture in which they can thrive.

Anyway, here’s a few links that add some common sense ways of motivating Gen Y in your company.

1: 15 tips for motivating Gen Y in the workplace

2: How to motivate Gen Y

3: Managing the Gen Y customer