(Fill your team with coffee and hope)
Getting everybody involved in the practical ways the brand is created and executed at every touch point can re-energise any company.
Modern brands aren’t created in isolation anymore. By involving your customers and employees as well as other key stakeholders you can create something authentic, relevant, believable and compelling.
I’m a big believer in fun and creative play in the work place. It helps unlock fresh, novel and interesting ideas that lead to real brand breakthroughs.
I run an employee and customer workshop called “Let it out”. The Workshop is designed to be a fun and engaging way for employees and customer to ‘let out’ their true and implicit feelings about your brand and how it can be improved.
In addition, using Crowdsourcing platforms such as www.crowdicity.com
gives business leaders and brand owners a direct way of tapping into the intellectual capital of their employees and customers.
These projects accelerate all manner of open innovation and help shape everything from product design and pricing to ideas on social responsibility, customer service and sustainability.
I will deliver the 1-day workshop for up to 10 employees or customers either at your offices or ideally an offsite location. Multiple workshops can be commissioned at a discounted rate.
Attendees will be left re-energised, valued and respected and feel a greater emotional attachment to your brand as a result of the workshop.
All the days notes and conversations will be documented and collated into a special report and made available to the project lead. Each attendee will also receive a FREE copy of my book “In Remarkable we trust”.
Being different can be challenging for any business. We need people like Paul to get behind our services / products to tell people that it’s ok to try something new! Paul is also highly motivational and after a session with him you’ll feel like you’ve just been baptised in a “Berocca” bath.
Jamie Mistlin, Founder of Recruitment Revolution