(Let your customers experience how amazing you are)
We live in an age where the competition for customer attention isn’t just about ‘grabbing’ it but about ‘earning’ it. Brands need to re-ignite the reason they exist within the minds of their customers and consistently deliver great products, services and experiences that are contagious and shareable.
Participation and reward initiatives using traditional or gamification techniques can be a popular way to tap into the issues and thoughts of your employees and customers. Driving loyalty and referral by engaging in meaningful ways can really deliver results.
The global trend in ‘conscious consumerism’ is one of the most fascinating and explosive ways to build new relationships with your customers and employees. Everyone likes to be part of a movement and they don’t get much bigger or more important than this.
Creation and delivery of brand driven content ideas that help re-ignite and re-position you in the eyes of your customers.
Creation of internal communications ideas, campaigns and experiences that help improve your employee engagement.
Creation of ideas, campaigns and experiences that help create positive social change.
Creation of ideas, campaigns and really useful customer experiences that drive loyalty as well as your environmental and sustainability agenda.
Paul is an ideas machine. He’s in marketing, so you expect creativity but Paul gives you more than that. He is redefining the way that people and companies think about marketing and relationships, not just strategically, but on a minute by minute basis. So, everyone needs a Paul Cash in their army, actually not a Paul Cash, but this one right here!
Jon Holloway, MD at The Conscience Organisation