(Don’t be afraid to shoot for the stars)
The key challenge today is that in order for a branding strategy to work it needs buy in from every person in the company. Brands are living, breathing entities that need to constantly evolve.
Brands are at there best when they have a true sense of purpose and are ‘people made’. That means everyone from the CEO to the cleaner, to your customers and supply chain needs to be engaged and onboard.
Lets have some fun together.
Review of your brand, positioning, culture and customer perception
Intelligent analysis of your employees, customers, market and competitors
Helping you create a true and genuine purpose that will glue all aspects of your business into an iconic brand
Helping you look at the impact you could be making from a social purpose and sustainability perspective
Strategic recommendations using brand DNA and Zagology framework
Creative exploration in order to bring life to the brand through imagery, copy and other comms techniques
Paul is exactly the kind of person you need to push the parameters of your brand and get the results you dream of. Combining strategy with imagination and a healthy dose of fun, Paul is incredibly inspiring. He wants the right outcome for you, however long that takes, even if it means compromising on some of his wilder (dare I even say genius) ideas.
Helen Harrington, Brand and Communications Director at Colt