I’M NO MIRACLE WORKER. ANY MEANINGFUL BUSINESS CHANGE HAS TO COME FROM WITHIN YOU AND YOUR TEAM. HOWEVER, I CAN BE A GREAT CATALYST AND IF YOU’RE AT THAT CRUCIAL TIPPING POINT I CAN INSPIRE YOU INTO ACTION.


ReIMAGINE

(Don’t be afraid to shoot for the stars)

£ Fees by discussion



There comes a time when every brand and organisation needs to take the next step on their remarkable journey.

The key challenge today is that in order for a branding strategy to work it needs buy in from every person in the company. Brands are living, breathing entities that need to constantly evolve.


5 years ago, you could get away with focusing on your brand image, today you can’t. Reputation, trust and authenticity matter more than ever before.

Brands are at there best when they have a true sense of purpose and are ‘people made’. That means everyone from the CEO to the cleaner, to your customers and supply chain needs to be engaged and onboard.


My Zagology brand framework helps give guidance and inspiration in order to help build a remarkable company. I will work with you every step of the way in order to create something purposeful, engaging, believable and authentic.

Lets have some fun together.


AUDIT

Review of your brand, positioning, culture and customer perception

RESEARCH

Intelligent analysis of your employees, customers, market and competitors

WHY

Helping you create a true and genuine purpose that will glue all aspects of your business into an iconic brand



BEYOND WHY

Helping you look at the impact you could be making from a social purpose and sustainability perspective

POSITIONING

Strategic recommendations using brand DNA and Zagology framework

CREATIVITY

Creative exploration in order to bring life to the brand through imagery, copy  and other comms techniques


Paul is exactly the kind of person you need to push the parameters of your brand and get the results you dream of. Combining strategy with imagination and a healthy dose of fun, Paul is incredibly inspiring. He wants the right outcome for you, however long that takes, even if it means compromising on some of his wilder (dare I even say genius) ideas.

Helen Harrington, Brand and Communications Director at Colt